ABOUT
Joe Ting, Creative Director.
I'm a Hong Kong Creative Director with 13+ years of turning insights into ideas people talk about. I've done it in films, activations, social and integrated campaigns.
I started as a copywriter, building Nike's social presence from scratch at Razorfish. At DDB Group Hong Kong I wrote integrated ATL and digital work for McDonald's and Manulife. Over eight years at The Right Side I rose from Associate Creative Director to Creative Director, leading Pocari Sweat, Sony, Chow Sang Sang and Asahi.
Today I'm Creative Director at Such Films, a hybrid of video production, owned media and advertising creative. I lead editorial direction and audience growth for the Such HK network (117K followers on Instagram, plus YouTube). I also lead integrated campaigns for clients including McDonald's and Mentholatum.
I work in Cantonese, Chinese and English. I build teams that mentor well, and I rely on a strong network of directors, photographers, designers and producers.
WHAT I DO
Creative direction | Brand storytelling | Integrated campaigns | TVC & online film | Social & content | Activations & events | Copywriting | Digital & mobile experiences
EXPERIENCE
Such Films | Creative Director | Feb 2025 to now
The Right Side | Creative Director (promoted from Associate Creative Director) | Feb 2017 to Feb 2025
DDB Group Hong Kong | Senior Copywriter | Sep 2013 to Feb 2017
Razorfish | Copywriter | Jul 2011 to Aug 2013
SELECTED CLIENTS
McDonald's | Nike | Sony | Pocari Sweat | Asahi | Chow Sang Sang | Manulife | Mentholatum | 7-Eleven | Hang Seng Bank | Oronamin C
EDUCATION
BA, City University of Hong Kong