HANG SENG BANK 夠薑蔥

夠薑蔥去全港大學開個靚頭禮

Event / online video / Engagement / Activation

The First Day of School is crucial for Gen Z students. We’re inviting their social media idol, Bed Gor, to host a special celebration at all universities—a hair-washing blessing, a popular activity among social KOLs. This event brings joy and positive vibes for a fantastic year ahead.