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Pocari Sweat | Digital engagement / Online video / Interactive mobile site
SWEAT YOUR ANSWER
The vote you can only cast with sweat.
Get young people to sweat more. Show them the fun side of sweating with the world's first sweat-powered voting system. Every week, the answer with the most votes was made real at a finale event.
Case Video
Mobile Showcase

Every week finale event
The answers with the most votes were then turned into a reality.
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